Four comarques to the north east and south west of Barcelona are now officially united under the tourism brand Costa de Barcelona (the Coast of Barcelona) – a measure intended to streamline and reinforce the marketing activities of these destinations, above all on the international level. The decision was taken by Agència Catalana de Turisme after pressure from business groups and a general insight that Catalonia has tried to promote itself with two many different names.
This means that the earlier names Costa de Barcelona – Maresme (used in the comarca Maresme) and Costa del Garraf (used in the comarques Alt Penedès, Baix Llobregat and Garraf) will disappear. The other eight tourism brands used in Catalonia are Costa Brava, (the city of) Barcelona, Costa Daurada, Terres de l’Ebre, Terres de Lleida, Catalunya Central, Val d’Aran and Pirineus.
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Read more in Spanish: Hosteltur (1, 2) and ABC
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